97.3 Love FM is a part of the Appalachian Educational Communication Corporation (AECC), recognized as a 501(c)(3) non-profit organization under the rules of the Internal Revenue Service.
Love FM operates on WHGG AM along with two FM translators at 97.3 FM in the Tri-Cities and 100.3 FM in Kingsport.
The mission of Love FM is to use music to worship God, encourage believers, and lead others to Christ.
The Love FM station verse is Matthew 22:37-39, Jesus replied “Love the Lord your God with all your heart and with all of your soul and with all your mind. This is the first and greatest commandment. And the second is like it; Love your neighbor as yourself”.